// CASE STUDY : MARKETPLACE : OFFLINE : 2026

Thrifto

The supply and the demand were already sitting in the same buildings, with no mechanism between them.

ROLE: Product : Pricing : Unit economics
CONTEXT: Arthakram Product Squad
CHANNEL: Physical stall, campus
STATUS: First iteration run

The problem

Students throw out clothes while other students buy new ones, fifty metres away.

Campus has dense, concentrated supply - wardrobes full of things people no longer wear - and equally dense demand, in the same buildings, on the same budget. What it did not have was any mechanism to move one to the other.

My thinking

Being written.

The solution

Being written.

Execution

Being written.

Impact

~₹10,000 IN SALES FROM THE FIRST STALL, ONE WEEKEND FROM IDEA

₹10K

first stall revenue

1 weekend

idea to market

What I learned

Being written.

Still being written - the sections marked “Being written” are next.